A. G. Cook

A. G. Cook (Alexander Guy Cook) is a highly influential British record producer, singer-songwriter, and founder of the groundbreaking label PC Music, widely credited with developing and popularizing the hyperpop genre through his experimental, glossy, and tech-focused approach to pop. Rising to prominence for his surreal aesthetic and pioneering work with artists like SOPHIE and QT, he became best known as the key creative director and executive producer for Charli XCX, shaping her sound on projects like Pop 2 and Brat. Known for blurring the lines between mainstream polished pop and underground experimentation, Cook has also collaborated with icons such as Beyoncé while releasing his own critically acclaimed solo work, cementing his reputation as a modern sonic visionary.