10cc

10cc was a highly innovative English art-pop/rock band formed in 1972 by multi-instrumentalists Graham Gouldman, Eric Stewart, Kevin Godley, and Lol Creme, known for sophisticated, genre-blending hits like "I'm Not in Love" and "Dreadlock Holiday," blending pop sensibility (Gouldman/Stewart) with experimental art-rock (Godley/Creme) from their own Strawberry Studios, achieving global success in the 1970s before lineup changes and continued activity into the 21st century.